John Bielenberg is a designer, entrepreneur, and imaginative advocate for creating a better world through the application of “thinking wrong.” In his talk he outlines the basic strategy for employing this tactic, encouraging us to disrupt our habitual modes of thinking and doing.
John has won over 250 design awards, including the AIGA (American Institute of Graphic Arts) Gold Medal for lifetime achievement. The San Francisco Museum of Modern Art has acquired six of his design projects and staged a solo exhibition of his work in 2000. In 2003, John created Project M, an immersive program designed to inspire and educate young designers, writers, photographers, and filmmakers that their work can have positive impact on communities. Project M has developed projects in rural Alabama, Baltimore, Connecticut, Costa Rica, Detroit, Germany, Ghana, and Iceland. He co-founded Future Partners in 2012 to teach Think Wrong Practices to individuals, teams, and organizations around the world. Most recently, John launched CCA Secret Project, a new Think Wrong Lab at the California College of the Arts in San Francisco.